Business Plan

Background

In March 2006, ISS was approached by a number of factions about managing the outpost in EC-P8R as a public outpost along the lines of the existing ISS stations. Considering the vision and goals stated in the ISS Charter, we accepted. The outpost is already in operation.

The outpost is being managed by ISS according to ISS etablished principles.

The Project

The location of the outpost is unusual by ISS standards. It is located right next to Torrinos, which is a solar system with a 0,5 security rating. This means that the outpost competes directly with Torrinos for office space and market taxes. Normally it would be an unfair match, since the outpost is located in unsecure 0,0 space.

But in order to fully leverage the particular location of this outpost to generate revenue for the shareholders we have devised a new income stream for the ISS Cassini Outpost corporation - we call it the ‘Rent a Moon’ concept.

The EC-P8R system have 65 moons. Considering the proximity of empire space, these moons are prime real estate around which corporations can construct starbases without paying Charters to the empires, and still be as close as possible to the safety of Concord policed empire space. Ideal for Reacting Moon Raws, POS based research and Manufacturing

In keeping with ISS vision of opening up 0.0 space for small and medium corporations, we offer these moons in rent to interested corporations. They are free to do with them what they want: build laboratories, run reactions, assembly arrays etc etc.

Financial status

The outpost is currently owned by TRUST and Band Of Brothers. Buying shares in the outpost will essentially take the outpost out of the private ownership of these entities and into the public domain. Like the other Gallente outposts managed by ISS, the outpost is worth 34 Bn isk.

We have created 3400 shares, each worth 10M isk. The current allocation of the shares, is as follows:
- 2000 Shares <TRUST>
- 680 Shares <BoB>
- 500 Shares <ISS> Security Costs
- 220 Shares <ISS> IPO Management Fee
Total 3400 Shares

After the IPO, the share holding will be:
- 340 Shares <BoB>
- 340 Shares <ISS>
- 2720 Shares Publically sold to broad eve public, including a non-disclosed amount held by <TRUST> (<D2>)
Total 3400 Shares

Terms and conditions to ‘Rent a Moon’ contracts

In keeping with the principled of the ISS,we will prefer corporations who are non-alliance affiliated over alliance affiliated corporations. Eligibility is a decided on a case by case basis.

- Corporations who are alliance-affiliated are not allowed to claim sovereignty in the system
- ISS is free to cancel a rent a moon contract with 15 days prior warning without explanation
- Rent a moon corporations must respect the ISS ROE in the system. Failure to do so will result in termination of the contract
- Monthly rent is 25M isk pr moon, to be paid each 1st in the month to ISS Cassini [ISSCA] <ISS>
- Startup fee is 20M isk pr moon, which covers the administrative work included in setting up and managing the contract (to be paid to [ISSCA])

Outpost target market

ISS Cassini's target market is all the corporations using the Torrinos > EC-P8R pipe for access to 0.0 and the Pure Blind region. Specifically we expect to see:
- Traders wanting their orders to be visible to whole of Pure Blind
- POS Moon operators running Reactions in the system (as per Rent a Moon)
- Pilots with low security status shopping in 0.0 who can't enter 0.5 systems


Station Visitors

The primary target group of visitors to the station are expected to be the neighbouring alliances and POS rent a moon corporations looking to establish POS reaction chains in 0.0. The secondary target-group is a growing number of POS operators and NPC hunters in the Pure Blind Region.

The stations visitors are expected to be trade and POS manufacturing based:
- Corporations and inter-alliance sellers of named loot
- Empire buyers/sellers of Advanced Materials
- Empire sellers of Tech2 ships and equipment
- Corporation buyers of Tech2 ships and equipment
- Inter-alliance sellers of POS products (Raws, Processed Materials, Advanced Materials)
- Inter-alliance buyers of POS products
- ISS Alliance Members

Project Timing

The Outpost is already operational.
This project is being managed by players with experience at establishing 0.0 outposts.

Investor Acquisition plan

Investors will be people looking for somewhere to make their ISK increase without performing effort for doing so.

The two key benefits to attract investors are:
- Monthly Dividends (estimated at approx 5% per month = 60% per year) based on IPO share price ie. dividend 500k / share / month)
- Re-sale of shares which increase in value (eg. Previous ISS Outpost IPO shares have risen to 150% of IPO value within 2 months)

It is anticipated the following types of investors will be interested in buying shares:
- Pilots & Corporations in Neighbouring Alliances
- ISS Marginis Outpost and ISS Borealis shareholders
- Wealthy Individuals (High net worth)
- Established Players (Low/Medium net worth)
- Traders
- Corporations looking to establish in Cassini
- POS owners for the rent-a-moon concept.

Share Buying Proceedure
- A separate corporation 'ISS Cassini' [ISSCA] is created for the purpose of owning the stations, selling the initial shares and returning dividends to shareholders.
- Count TaSessine and Serenity Steele both maintain the only alts in this corporation who check the wallet and issue shares.
- To make the shares accessible by the broadest number of players regardless of wealth, the share price is to be set at 10m ISK.
- Shares will be issued by the [ISSCA] in minimum quantities of 10 shares (ie. 100m investment)
- In the event some shares remain unsold, they will be returned to <TRUST>, <BoB> and the <ISS> respectively.

Steps for share issue:
1) Transfer the ISK to the wallet of 'Gillia Steele' [ISSCA] <ISS>.
2) 'Gillia Steele' checks wallet within 24 hours.
3) 'Gillia Steele' transfers the shares to the person transferring the money and an evemail sent to the investor.

Steps for share trade:
As it is not possible to use a 'trade' window or escrow to sell shares, the buyer and seller must make two transactions. This leave the possiblity open for scams. (eg. person x receives ISK from person y, but doesn't transfer shares to person y). To avoid a scam market occuring, EGSE can broker trades. This has worked successfully for the current outpost shares.

Dividend Issue
- All funds from the outposts will go to the ISS Cassini corporation [ISSCA] (as per game mechanics).
- Dividends will be issued on the 1st of each month
- The whole amount in the ISSCA corporations wallet will be issued as a dividend to shareholders.

Location Selection

The ISS Cassini outpost is already operational in EC-P8R.

Outpost Security

Security measures include:
- Multiple shareholders from neighbouring alliances and broader eve
- Multiple sovereignty POS run by ISS Management Corporations (ISSO, ISSL)
- Only Large POS Used
- 60 days fuel reserves maintained in Outpost
- (Confidential) days fuel reserves stored at POS
- sovereignty POS will be independently economically viable
- (confidential) Backup 'Rapid Deployment POS' stored in Outpost
- sovereignty POS will have (confidential) weapons including Hardening arrays and EW
- ISS will allocate part of 'Defence Budget' to defending station
- Separate Military anti-pirate corporations have agreed to base from the outpost
- Docking policy (see below)
- Permanentaly assigned ISS Navy Task Force pilots in station including Capital Ships.
- Partial ownership by <BoB>
- Partial ownership by <Trust> (<D2>)

Station Management Policy

Based on our experience of neutral outpost deployment, a number of Policies need to created and balanced for the successful management of the outpost to:
- Improve constellation security
- Increase revenue for the ISS cassini shareholders
- Promote Trade
- Maximise use of station resources for econoic benefit

Docking policy
- To encourage trade, the ISS Cassini is open to all pilots with neutral or positive standings.
ie. To start with, all pilots and corporations can dock at the outpost.
- Pilots, corporations or alliances will be set to -ve standings in [ISSCA] and incur either outpost facility penalty surcharges or denied docking privileges for the following:
- Committing acts of piracy regularly in any ISS outpost system and neighbouring systems resulting in disruption of trade
- Committing acts of aggression towards the ISS including:
> Declaring war on the ISS
> Accepting Mercenary contracts against the ISS
> Setting -ve standings towards the ISS
> Declaring ISS pilots KOS (Kill on Sight)

Office rental policy
The Gallente outposts has 16 offices available. Offices are open to rent.

Station Growth

To ensure a successful growth of the station as trade hub, the following is being arranged:
- Seeding the outpost Market with POS fuels and items and ships by major in-game Traders and Producers.
- Marketing and PR information on Eve-online forums
- Internal marketing within ISS

Operational Revenue

The estimated operational revenue was made by modelling conservative visitor rates and with traffic growth.
Figures shown are rounded to nearest 1m isk. Increased usage will raise dividend revenues (and value of shares).

 
30 Day Revenue
12 Month Revenue
Rents (Office)
800 m ISK
9.6 Bn ISK
Rent-a-Moon
750m ISK
9.0 Bn ISK
Repair Fees, Clones
100 m ISK
1.2 Bn ISK
Market Broker Fees
300 m ISK
3.6 Bn ISK
Total
1950 m ISK
23.4 Bn ISK
Total Shares
3400
3400
Dividend per Share
570,000 ISK
6,840,000 ISK
% of IPO share value
5.7 %
68.8 %

Notes:
- Rent-a-Moon Fees will initially be 25m ISK per month, there are 65 moons total, the model assumes 30 moons rented.


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